The purpose of this Request for Proposal (RFP) is to identify the appropriate vendor to support Brand USA by providing virtual qualitative and quantitative testing services through focus groups, surveys, and other research. Specifically, Brand USA expects to conduct creative concept testing, identify travel interests, and other motivations or concerns through testing.
The purpose of this Request for Proposal (RFP) is to identify the appropriate agency to support Brand USA’s integrated corporate communications, which include executive communications, digital and social media, and domestic and global public relations. The successful agency will help Brand USA identify and maximize opportunities to share stories of our partnerships and successes to key stakeholders across owned and earned channels.
The purpose of this Request for Proposal (RFP) is to identify the appropriate vendor to create, or supply a scalable conference web platform for Brand USA Global Marketplace. Our objective is to provide the Travel Industry with a robust meeting website which will function both as a marketplace and a conference center for special events.
The purpose of this Request for Proposal (RFP) is to identify the appropriate vendor to supply management and backend services for Brand USA’s digital television network, GoUSA TV. Our objective is for continuous improvement in providing a world-class travel entertainment channel to international consumers via Over-The-Top Television (OTT), YouTube, Transit, Airlines, Hotels, and other distribution avenues.
The purpose of this Request for Interest (RFI) is to identify a Consultant to obtain carriage for streaming and video-on-demand platforms for GoUSA TV, which is Brand USA’s digital television network.
The purpose of this RFP is identify video production companies or agencies - to create travel entertainment series for GoUSA TV, our connected television network. GoUSA TV is on Roku, Apple TV, Amazon Fire and via Google Chromecast on iOS and Android apps. The goal is to have consumers feel positive affection and inspiration to travel to the USA, engage with our content (view more and often) and install, or subscribe to our channel.
The purpose of this RFP is to identify a world-class creative agency for Brand USA’s campaigns, consumer public relations, social media platforms, key opinion leaders (KOL) and websites in China. The goal is to create and disseminate engaging, localized in-language content and creative, which will stimulate consumer desire to travel from China to the United States of America.
Brand USA is interested in entering into a vendor relationship(s) with an agency that can manage an always-on program with international social media influencers of various types described below. This vendor(s) must have specific expertise and relationships in this field. Brand USA’s focus markets are India, UK, Canada, Mexico, Brazil, China, France, Germany, South Korea, Japan, and Australia. Influencers from these, and potentially other, markets will utilize their content creation skills and their own platforms to inspire visitation to the United States.
The purpose of this RFP is to identify the appropriate vendor to assist the Global Trade Development team in the development of global strategic planning and execution in Asia, to include specific programming and standard operating procedures described below. Vendor will be required to provide a high level of strategy and oversee the Brand USA offices in the following Markets: China, Japan, South Korea, India, and South East Asia (Hong Kong, Singapore, and Taiwan).
Brand USA is seeking a vendor solution to provide us with a suite of Global Social Media Community Management services. The selected vendor will work with the Brand USA Integrated Marketing team - reporting to the Senior Direct of Consumer Marketing - and will help coordinate the execution of social media processes, content, community management tactics and translations across key international markets of focus for Brand USA. Brand USA has active in-market social community managers in the UK, Canada, Mexico, Brazil, China, South Korea, Japan, Germany, France, Sweden, Chile, Columbia, Australia, and India. This Global Social Media Management solution will serve as an important liaison between Brand USA and its global agency partners to ensure timely and efficient campaign execution, and support the maintenance of brand standards across all social platforms, and ensures content is relevant to each market audience. Given the breadth of markets and time zones involved, the vendor services can be provided from multiple global offices, though Brand USA would like you to identify a single account manager, preferably in the Easter Time Zone (U.S.), to oversee vendor services and coordinate with Brand USA staff.