Archived RFPs & RFIs

***UPDATE: Please refer to the revised schedule for Notice of Intent to Award Contract date change. The purpose of this RFP is to identify the appropriate travel trade marketing representation firm to represent Brand USA’s travel trade interests in Germany, Austria, and Switzerland. The selected Representation Firm is asked to identify a Strategic Director, and potential other staffers, within their agency who will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States. The Strategic Director will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.

***UPDATE: Please refer to the revised schedule for Notice of Intent to Award Contract date change. The purpose of this RFP is to identify the appropriate travel trade marketing representation firm to represent Brand USA’s travel trade interests in France and Benelux.  The selected Representation Firm is asked to identify a Strategic Director within their agency who will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States.  As an extension of the Brand USA team in market, the Strategic Director will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.  

***UPDATE: Please refer to the revised schedule for Notice of Intent to Award Contract date change. The purpose of this RFP is to identify the appropriate travel trade marketing representation firm to represent Brand USA’s travel trade interests in Italy and Spain. The selected Representation Firm is asked to identify a Strategic Director within their agency who will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States. As an extension of the Brand USA team in market, the Strategic Director will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.

***UPDATE: Please refer to the revised schedule for notice of intent to award contract date change. The Regional Director, Canada, will report to the Vice President, Global Trade Development, (based in Washington, DC), and be responsible for helping to ensure that Brand USA’s Annual Strategic Plan is achieved.  This individual will assist in the development and execution of a Canada Strategy plan focused on driving visitation and revenue to the United States.  This position will ensure that a strategic plan for effectuating Brand USA’s goals in market is developed and successfully implemented.

***UPDATE: Please refer to the revised schedule for proposal deadline date change. The Regional Director, Mexico, will report to the Vice President, Global Trade Development, (based in Washington, DC), and be responsible for helping to ensure that Brand USA’s Annual Strategic Plan is achieved. This individual will assist in the development and execution of a Mexico strategy plan focused on driving visitation and revenue to the United States. This position will ensure that a strategic plan for effectuating Brand USA’s goals in market is developed and successfully implemented. 

***UPDATE: Brand USA has terminated this RFP. Please refer to the new RFP posted for Regional Director, Canada position. The purpose of this RFP is to identify the appropriate integrated travel marketing and public relations firm (Representation Firm) to represent Brand USA’s interests in Canada. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States.  As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.

 The purpose of this RFP is to identify the appropriate integrated travel marketing and public relations firm (Representation Firm) to represent Brand USA’s interests in Australia & New Zealand. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-ofmind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States. As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.

***UPDATE: Please refer to the current RFP for revised dates. ***UPDATE: Since the release of this RFP, Brand USA has opted to consider more than one agency to fulfill Global Consumer Strategy needs.

***UPDATE: Brand USA has terminated this RFP. Please refer to the new RFP posted for Regional Director, Mexico position. The purpose of this RFP is to identify the appropriate integrated travel marketing and public relations firm (Representation Firm) to represent Brand USA’s interests in Mexico. The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States.  As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.

***UPDATE: Brand USA has terminated this RFP.  The purpose of this RFP is to identify the appropriate integrated travel marketing and public relations firm (Representation Firm) to represent Brand USA’s interests in Germany.  The selected Representation Firm will be considered Brand USA’s in-market expert, with the purpose of helping to build and maintain top-of-mind awareness of the USA as a premier travel destination in order to increase international visitation, spend, and market share for the United States.  As an extension of the Brand USA team in market, the Representation Firm will ensure all in-market activity represents Brand USA in ways that support the organization’s strategies and mission, while protecting and preserving our integrity and brand.