Global Perspective: September 2024

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Brand USA's Partner Success Portal: Your Comprehensive Resource for Success

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We are thrilled about the newly improved Partner Success Portal which launched on July 15. This all-in-one resource is filled with comprehensive insights and tools to showcase the success of Brand USA programs featuring your destination, attraction, or experience.

The innovative platform has already made a significant impact. Thanks to everyone who attended our Flashes of Brilliance sessions at Destinations International Annual Convention. Since its launch, more than 100 unique partner organizations have accessed the portal.

Here's What They're Saying

"It is wonderful and so great to have all this information in one place! I can check on campaigns and see what is reported or when to expect it – awesome!" (City DMO).

The Partner Success Portal provides greater visibility and actionable insights to support your organization’s efforts while we work collaboratively to attract visitors to the United States.

KEY FEATURES

  • Program Results: Our new and improved data visualization tools will provide easy access to past and current results of the Brand USA programs featuring your destination. This will allow you to analyze performance metrics effortlessly, empower you to make informed decisions, and optimize your strategies, all with a few simple clicks. The portal will also contain pre-2023 static reports.
  • Real-Time Webpage Analytics: Gain real-time access to analytics, such as traffic and engagement metrics, from Brand USA’s VisitTheUSA.com webpage featuring your destination.
  • Partner Program Production Status: Stay up-to-date and track the progress of partner program initiatives, campaigns, and projects to ensure alignment and drive impactful results together.
  • USA Discovery Program Results (Coming Soon!): We are in development to connect the Partner Success Portal to the USA Discovery Program. Once connected, the portal will include real-time results of completed badges and other analytics.

Over the next several months, you will continue to see additions and improvements to the Partner Success Portal. If you have any questions or would like to find out more about the portal, reach out to our partner engagement team, partnerinfo@TheBrandUSA.com.