USA Discovery Program: New Look, Same Great Program
The USA Discovery Program is a training and sales enablement platform for travel experts. It offers them extensive resources, training modules, and sales tools through a user-friendly platform available on both web and mobile apps. Travel experts can earn badges and become certified experts in their destination knowledge using the USA Discovery Program.
Since the relaunch of the reimagined program, over 1,000 trainings have been completed this year alone! This summer, the USA Discovery Program expanded to Colombia and relaunched in China.
And that’s not all—UK, Ireland, and South Korea travel advisors have also been enjoying exclusive incentives! In June, travel experts in the UK and Ireland participated in a special MegaFam incentive, where top performers earned a chance to join Brand USA’s MegaFam trip this September. In August, South Korean travel professionals had their own MegaFam incentive, offering them an opportunity to join the MegaFam in October.
With a new market, refreshed look, and exciting incentives, the USA Discovery Program continues to empower travel experts worldwide. Stay tuned for even more exciting updates as the program keeps growing globally!
What's new?
One of the most notable new features is the integration of the Sales Companion app, a direct pipeline of training and sales collateral for travel agents, enhancing their selling capabilities. The new MicroLearning modules includes a post-graduate RETAIN module with summary bullet points, aiding memory retention and client information sharing. The platform also introduces a B2C showcase that shines a spotlight on new partners, making it a breeze for travel agents to share and initiate conversations with clients.
The new Learning Management System (LMS) is a breeze to navigate and allows users to easily track their progress as they work to complete training modules. Providing native apps for mobile phones and tablets allows travel agents the ability to access the program anytime, anywhere. And to top it off, behavioral automation will send automated messages to encourage users to continue training and using the platform, helping to increase engagement and conversion rates.
The USA Discovery Program ensures that travel agents remain engaged and equipped to sell U.S. travel products effectively, and this upgrade will make it easier for agents to have the tools, knowledge, and incentives they need to promote and book travel to U.S. destinations.