Family Traveller Program
Family Traveller is a multi-platform, award-winning, lifestyle brand which targets parents via inspiring content reaching 500,000 UK households per month across print, website, email and social media. Family Traveller’s target audience is 28 to 50 year-old affluent mothers with children aged 0 to 15 years.
Brand USA’s Family Traveller program offers a content-driven marketing campaign designed to reach the UK family primed for travel planning.
Program Benefits
- Inspires travelers with a strong content plan inclusive of a print advertorial, native articles and editorial newsletter content.
- Family Traveller publishes two magazines per year available in the UK through a blend of newsstand, subscription and targeted free distribution.
- Familytraveller.com averages 500,000 sessions per month with an average of 8 page views per session and current social media reach is 1,000,000+ with traffic averaging 4.5 pages per session.
- Family Traveller’s audience has an average household income of $150,000+ and takes 3 to 4 vacations per year with an average trip length of 10 to 12 days.
- Family Traveller audience has visited the USA at least once and have the propensity to travel to the USA every 2 to 3 years.
Dates
Start Date:
End Date:
Ongoing
Markets
United Kingdom
Package Details
Media Campaign 1
3 Month Campaign
Print Promotion
- 1 Advertorial: Double Page Spread, March or October distribution (50,000 distribution)
Social Media Promotion
- 3 Facebook posts promoting content – Boosted (585,000 reach)
- 3 Instagram posts promoting content – Boosted (195,000 reach)
Online Promotion
- 3 Custom Native Articles on Family Traveller website: Long form SEO optimized , Evergreen (30,000 impressions)
- Display Banners: Roadblocking native content, 3 months (100,000 impressions)
- 2 Week takeover of USA section of familytraveller.com, 3 months (100,000 impressions)
Email Promotion
- 1 Solus Email to Database (100,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, supporting content (375,000 reach)
Total Estimated Impressions 1,535,000
Media Campaign 2
2 Month Campaign
Print Promotion
- 1 Advertorial: Single Page, March or October distribution (50,000 distribution)
Social Media Promotion
- 2 Facebook posts promoting content – Boosted (390,000 reach)
- 2 Instagram posts promoting content - Boosted (130,000 reach)
Online Promotion
- 2 Custom Native Articles Family Traveller website: Long form SEO optimized, Evergreen (20,000 impressions)
- Display Banners: Roadblocking native content, 2 months (20,000 impressions)
Email Promotion
- 1 Solus Email to Database (100,000 reach)
- 2 Editorial mentions in Sunday editorial newsletter, supporting content (250,000 reach)
Total Estimated Impressions 960,000
Media Campaign 3
6 Week Campaign
Social Media Promotion
- 1 Facebook post promoting content – Boosted (195,000 reach)
- 1 Instagram post promoting content - Boosted (65,000 reach)
Online Promotion
- 1 Custom Native Article on Family Traveller website: Long form SEO optimized, Evergreen (15,000 impressions)
Email Promotion
- 1 Solus Email to Database (100,000 reach)
- 1 Editorial mention in Sunday editorial newsletter, supporting content (125,000 reach)
Total Estimated Impressions 500,000
Media Campaign 1 + Quiz Supplement
3 Month Campaign
Print Promotion
- 1 Advertorial: Double Page Spread, March or October distribution (50,000 distribution)
Social Media Promotion
- 3 Facebook posts promoting content – Boosted (585,000 reach)
- 3 Instagram posts promoting content – Boosted (195,000 reach)
Online Promotion
- 3 Custom Native Articles on Family Traveller website: Long form SEO optimized, Evergreen (30,000 impressions)
- Display Banners: Roadblocking native content, 3 months (100,000 impressions)
- 2 Week takeover of USA section of familytraveller.com, 3 months (100,000 impressions)
Email Promotion
- 1 Solus Email to Database (100,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, supporting content (375,000 reach)
Quiz Promotion
- 1 Online quiz competition including production and data capture, 2 months (50,000 impressions)
- 2 Facebook posts promoting the quiz (390,000 reach)
- 2 Instagram posts promoting the quiz (130,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, promoting the quiz (375,000 reach)
Total Estimated Impressions 2,480,000
Media Campaign 2 + Quiz Supplement
2 Month Campaign
Print Promotion
- 1 Advertorial: Single Page, March or October distribution (50,000 distribution)
Social Media Promotion
- 2 Facebook posts promoting content – Boosted (390,000 reach)
- 2 Instagram posts promoting content - Boosted (130,000 reach)
Online Promotion
- 2 Custom Native Articles Family Traveller website: Long form SEO optimized, Evergreen (20,000 impressions)
- Display Banners: Roadblocking native content, 2 months (20,000 impressions)
Email Promotion
- 1 Solus Email to Database (100,000 reach)
- 2 Editorial mentions in Sunday editorial newsletter, supporting content (250,000 reach)
Quiz Promotion
- 1 Online quiz competition including production and data capture, 2 months (50,000 impressions)
- 2 Facebook posts promoting the quiz (390,000 reach)
- 2 Instagram posts promoting the quiz (130,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, promoting the quiz (375,000 reach)
Total Estimated Impressions 1,905,000
Media Campaign 3 + Quiz Supplement
2 Month Campaign
Social Media Promotion
- 1 Facebook post promoting content – Boosted (195,000 reach)
- 1 Instagram post promoting content - Boosted (65,000 reach)
Online Promotion
- 1 Custom Native Article on Family Traveller website: Long form SEO optimized, Evergreen (15,000 impressions)
Email Promotion
- 1 Solus Email to Database (100,000 reach)
- 1 Editorial mention in Sunday editorial newsletter, supporting content (125,000 reach)
Quiz Promotion
- 1 Online quiz competition including production and data capture, 2 months (50,000 impressions)
- 2 Facebook posts promoting the quiz (390,000 reach)
- 2 Instagram posts promoting the quiz (130,000 reach)
- 3 Editorial mentions in Sunday editorial newsletter, promoting the quiz (375,000 reach)
Total Estimated Impressions 1,445,000