Helloworld
Helloworld is Australia’s largest group of independently owned travel professionals. Helloworld and its wholesale brand, Viva Holidays, offer the unique opportunity to reach Australians with tailored strategic marketing campaigns.
Helloworld offers Brand USA the opportunity to build awareness and inspire desire for US destinations through product promotion and strategic marketing campaigns to both travel consultants and consumers; utilizing its marketing channels that include print, email, social media, and agent training.
Program Benefits
- Australia’s largest group of independently owned travel professionals
- Helloworld has numerous owned assets that provide unparalleled access to both consumer and trade groups.
- Viva Holidays provides access to bookings from any travel agent regardless of chain, brand, affiliation or association.
- Helloworld has a dedicated Trade marketing team that engages with the agent network nationally in Australia providing them with content, packages, and support for campaigns.
- Helloworld Travel customers have an 80% higher repeat purchase intention than all other travel brands in Australia.
Dates
Markets
Package Details
Media Campaign 1
6 weeks
Print (3,153,000 impressions)
- Full page print advertisement in four Australian metro newspapers in Escape weekend travel insert. Markets Include Melbourne, Sydney, Adelaide and Brisbane.
- Full page print advertisement in 17 x Australian regional newspapers in the Explore travel insert.
Email (2,000,000 impressions)
- 2 x feature tiles promoted through Helloworld B2B, B2C, B2B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
- 2 x feature tiles promoted through Viva Holidays B2B and B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
Digital (400,000 impressions)
- Newscorp Network & Off Network Partners intent connect targeting
- Display media on Desktop, Tablet and Mobile
Online (20,000 impressions)
- Dedicated campaign landing page promoting key destination features and products on the Viva Holidays agent and consumer websites and tactical deals to feature on Helloworld website.
Trade (25,460 impressions)
- Editorial feature on KarryOn. KarryOn is Australia's trusted Travel Trade digital publication, community, and brand. (23,000 eDM Travel Agent and Industry subscribers)
- Digital Screens In-Store - Tactical offers promoted on digital screens in select Helloworld Stores nationally. (130+ stores nationally)
- Editable flyer promoting destination and tactical deals.
Training (2,460 impressions)
- Online Training - 30-minute webinar hosted by the Helloworld Training Team. Webinar undertaken live,and will be recorded and remain on portal for a minimum of 3 months.
Total Estimated Impressions/Reach 5,600,000
Media Campaign 2
4-6 weeks
Print (2,166,000 impressions)
- Full page print advertisement in three Australian metro newspapers in Escape weekend travel insert. Markets include Melbourne, Sydney and Brisbane (Eastern Seaboard).
Email (2,000,000 impressions)
- 2 x feature tiles promoted through Helloworld B2B, B2C, B2B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
- 2 x feature tiles promoted through Viva Holidays B2B and B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
Digital (258,000 impressions)
- Newscorp Network & Off Network Partners intent connect targeting
- Display media on Desktop, Tablet and Mobile
Online (20,000 impressions)
- Dedicated campaign landing page promoting key destination features and products on the Viva Holidays agent and consumer websites and tactical deals to feature on Helloworld website.
Trade (25,460 impressions)
- Editorial feature on KarryOn. KarryOn is Australia's trusted Travel Trade digital publication, community, and brand. (23,000 eDM Travel Agent and Industry subscribers)
- Digital Screens In-Store - Tactical offers promoted on digital screens in select Helloworld Stores nationally. (130+ stores nationally)
- Editable flyer promoting destination and tactical deals.
Training (2,460 impressions)
- Online Training - 30-minute webinar hosted by the Helloworld Training Team. Webinar undertaken live,and will be recorded and remain on portal for a minimum of 3 months.
Total Estimated Impressions/Reach 4,400,000
Media Campaign 3
4 weeks
Email (2,000,000 impressions)
- 2 x feature tiles promoted through Helloworld B2B, B2C, B2B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
- 2 x feature tiles promoted through Viva Holidays B2B and B2C databases. (1,000,000 + Australian subscribers. Avg Open Rate: 30%)
Digital (258,000 impressions)
- Newscorp Network & Off Network Partners intent connect targeting
- Display media on Desktop, Tablet and Mobile
Online (20,000 impressions)
- Dedicated campaign landing page promoting key destination features and products on the Viva Holidays agent and consumer websites and tactical deals to feature on Helloworld website.
Trade (25,460 impressions)
- Editorial feature on KarryOn. KarryOn is Australia's trusted Travel Trade digital publication, community, and brand. (23,000 eDM Travel Agent and Industry subscribers)
- Digital Screens In-Store - Tactical offers promoted on digital screens in select Helloworld Stores nationally. (130+ stores nationally)
- Editable flyer promoting destination and tactical deals.
Training (2,460 impressions)
- Online Training - 30-minute webinar hosted by the Helloworld Training Team. Webinar undertaken live,and will be recorded and remain on portal for a minimum of 3 months.
Total Estimated Impressions/Reach 2,300,000