Travelbag Tour Operator Program
Travelbag is a tour operator that specializes in creating tailor-made holiday packages to a range of US destinations for UK customers for over 45 years. In addition to its online platform, Travelbag also has eight retail shops for its customers to connect with travel specialists on building custom itineraries.
Program Benefits
- Multiple winners at the British Travel Awards including Best Tour Operator to the USA in 2023 and 2024. Good Housekeeping recommended. Part of the dnata Travel Group.
- Almost 25,000 USA hotels mapped to the Travelbag reservation system. Direct connectivity with Marriott, Hilton and Accor. Connected to major bed banks including: Hotelbeds, Bonotel and ATI. Partners of specialist receptives including Rocky Mountain Holidays Tours, America 4 You and Tour Mappers.
- Travelbag website currently features: All 50 US States; Over 170 US itineraries; Range of holiday types including, cities, touring, road trips, cruise and stay, ranch/wildlife and rail holidays; and Blogs covering a wide range of subjects.
- Over 75% of Travelbag customers stay in more than one destination during a Travelbag North America trip. Custom itinerary creation available for campaign partners. FIT Touring partnerships with TTC Group, ATI and Intrepid.
Dates
Start Date:
End Date:
Ongoing
Markets
United Kingdom
Package Details
Media Campaign 1
12 Week Campaign
Online Promotion
- Homepage Banner & Sponsored Landing Page (46,000 page views)
- Website Page Creation - sponsored destination landing page, itinerary page or theme page (10,000 page views)
- Website Retargeting – Audience based retargeting using display ads (1,600,000 impressions)
Social Media Promotion
- Paid Facebook Carousel – Promotional post featuring offers and/or inspirational content (50,000 reach)
- Paid Facebook Offer-Led Post – Targeted audience: Demographics, interests & behaviors (80,000 reach)
Email Promotion
- Dedicated Eshot – 1 dedicated destination email including 1 offer
- Escape Edition Email - Inspirational email inclusion
- Email Offer - 1 offer to be included in 2 Travelbag tactical emails
- Email Banner - 2 placements linking to existing blog or offer page
- 500,000 subscribers
Print Promotion
- National Press Offer - 1 offer included in a half-page ad in The Daily Mail or The Times (450,000 circulation)
Retail Promotion
- Window TV Screen Offer – Played across all window TV screens in 8 shops
- Internal TV Screen – Brand video to be played inside 8 shops
- Lightbox - 1 placement in 1 shop location
Training
- Staff Training Webinar (Approximately 30 attendees)
*5 Campaigns available per year
Total Estimated Impressions 2,736,030
Media Campaign 2
8 Week Campaign
Online Promotion
- Homepage Banner & Sponsored Landing Page (35,000 page views)
- Website Page Creation - sponsored destination landing page, itinerary page or theme page (7,500 page views)
Social Media Promotion
- Paid Facebook Carousel – Promotional post featuring offers and/or inspirational content (50,000 reach)
- Paid Facebook Offer-Led Post – Targeted audience: Demographics, interests & behaviors (80,000 reach)
Email Promotion
- Dedicated Eshot – 1 dedicated destination email including 1 offer
- Escape Edition Email - Inspirational email inclusion
- Email Offer - 1 offer to be included in 2 Travelbag tactical emails
- Email Banner - 2 placements linking to existing blog or offer page
- 500,000 subscribers
Print Promotion
- National Press Offer - 1 offer included in a half-page ad in The Daily Mail or The Times (450,000 circulation)
Training
- Staff Training Webinar (Approximately 30 attendees)
*5 Campaigns available per year
Total Estimated Impressions 1,122,530
Media Campaign 3
6 Week Campaign
Online Promotion
- Homepage Banner & Sponsored Landing Page (23,000 page views)
- Website Page Creation - sponsored destination landing page, itinerary page or theme page (5,000 page views)
- Website Retargeting – Audience based retargeting using display ads (500,000 impressions)
Social Media Promotion
- Paid Facebook Offer-Led Post – Targeted audience: Demographics, interests & behaviors (80,000 reach)
Email Promotion
- Email Offer - 1 offer to be included in 1 Travelbag tactical email (70,000 subscribers)
Training
- Staff Training Webinar (Approximately 30 attendees)
*5 Campaigns available per year
Total Estimated Impressions 678,030
Media Campaign 4
4 Week Campaign
Online Promotion
- Homepage Banner & Sponsored Landing Page (23,000 page views)
- Website Page Creation - sponsored destination landing page, itinerary page or theme page (5,000 page views)
- Website Retargeting – Audience based retargeting using display ads (130,000 impressions)
Social Media Promotion
- Paid Facebook Video Ad Supporting Destination Video - Targeted Audience: Demographics, interests & behaviors (100,000 reach)
- Paid Facebook Offer-Led Post – Targeted audience: Demographics, interests & behaviors (80,000 reach)
Email Promotion
- Escape Edition Email - Inspirational email inclusion (80,000 subscribers)
- Email Offer - 1 offer to be included in 1 Travelbag tactical email (70,000 subscribers)
Training
- Staff Training Webinar (Approximately 30 attendees)
*5 Campaigns available per year
Total Estimated Impressions 488,030