The Great USA Road Trip Roadshow Expands to South Korea
According to a recent study conducted by Brand USA, road trips rank among the top three most in-demand travel experiences driving international interest in visiting the United States. That’s why Brand USA, in partnership with United Airlines, hit the road to Europe and Australia for The Great USA Road Trip, a dynamic, multi-continent roadshow designed to spotlight the United States as the world’s premier destination for road trip travel—inspiration we're now showcasing for consumers on AmericaTheBeautiful.com.
Last week, The Great USA Road Trip traveled to South Korea, bringing our dynamic, hands-on experience to this key Asian market and reinforcing partnerships with United Airlines and local trade partners in South Korea.