As we approach the busy fall season, I want to share an update on Brand USA’s latest activities and offer a preview of where we’re headed as we enter the next chapter for international inbound travel to the United States...
Brand USA's "Agents of Change" webinar series equips travel industry partners with practical AI tools to thrive in the age of artificial intelligence.
Showcase your America250 events globally through Brand USA's partnership with America250 and access guidelines to update the Brand USA logo.
Since its launch in 2019, Brand USA Travel Week has driven thousands of business connections and reinforced the USA’s position as the top long-haul destination, with its U.K. & Europe edition returning to London in October 2025 and new expansions planned for India and South America in early 2026.
Brand USA, in partnership with United Airlines, launched The Great USA Road Trip to showcase the U.S. as a top road trip destination. After stops in Europe and Australia, the campaign headed to South Korea last week, bringing interactive experiences and strengthening trade partnerships.
Brand USA’s 2025 Destination Immersion series showcases U.S. destinations to top international travel agents, building awareness, driving visitation, and highlighting tourism’s economic impact.
Brand USA leveraged TIFF 50’s opening weekend to connect with Canadian travel industry partners and media, reinforcing the USA’s appeal to one of our top inbound markets. Our strategic presence at this world-class entertainment event directly engaged travel trade and media to inspire Canadian travelers.
Despite overall overseas arrivals declining 1.6%, standout performers like Argentina's 20% growth and Mexico's rise to #1 inbound market reveal opportunities amid shifting travel patterns. Read more in our latest analysis.
January 12-16, 2026
The Brand USA’s 2026 Mexico Sales & Media Mission will give an opportunity for U.S. partners to reach key trade and media contacts in the Mexico travel industry.
February 18-19, 2026
The Brand USA’s 2026 New Zealand Expos will give an opportunity for U.S. partners to reach key trade contacts in the New Zealand travel industry.
February 26, 2026
Brand USA B2B Day will allow U.S. partners to meet with top tour operators from Australia and New Zealand.
March 16-20, 2026
The 2026 Travel Week South America will give an opportunity for U.S. partners to reach key trade contacts in the South America travel industry through one to one meetings and networking opportunities.
April 20-24, 2026
Additional details coming soon.
Click here to view our full calendar of events.
September 7-9
September 9
September 10-11
September 17
September 17-19
September 24-26
September 30-October 3
October 1-3
October 13-14
October 14-16
October 20-23
VITA Mag (Canada) | August 6, 2025
Herald Business (Korea) | August 14, 2025
Quotidiano Nazionale (Italy) | August 15, 2025
CREA (Japan) | August 22, 2025
Dónde Ir (Mexico) | August 2, 2025
Nautilus Marine Magazine | August 24, 2025
Tribune de Genève & 24 heures (GSA) | August 24, 2025
ECONOMYChosun (South Korea) | July 21, 2025
Travel Weekly | July 21, 2025
Newsweek U.K. | August 4, 2025
TravelWeek Canada | September 8, 2025
