Ongoing
Brand USA has partnered with AIR MILES, Canada’s most recognized loyalty program, to provide a full funnel activation program in the Canada.
Programs & Opportunities
All Programs
Co-op marketing programs make up the majority of our marketing efforts by delivering an array of options to increase awareness, visitation and spend. These opportunities allow partners of all sizes to participate in the way we promote travel experiences in the United States.
Brand USA Activation programs are consumer facing, cooperative marketing opportunities that include a booking component. Participants featured in these programs can expect to receive specific booking information and metrics upon completion of the marketing campaign.
Brand USA Consumer Media programs are cooperative marketing opportunities run in partnership with leading international consumer media companies. They are B2C and generate awareness and interest in travel to the US.
Brand USA Content & Distribution programs are cooperative marketing opportunities that allow Brand USA and its partners to create and disseminate video and written content across various media channels.
Brand USA Trade-Focused programs are cooperative marketing opportunities that are not just B2C, but also B2B. They reach the trade via media, events or PR channels, and may include a tour operator component.
Ongoing
CANUSA is the largest specialized tour operator in Germany for the U.S. and offers the ability to reach its strong German travel audience to inspire and encourage travel to U.S. destinations through a variety of marketing tactics. CANUSA provides its clients with customizable travel packages and utilizes a travel agent team that works individually with each customer on their unique itinerary. CANUSA clients look for individual trips featuring cultural highlights, contact with locals, authentic experiences and, above all, actively experiencing nature. Average booking age ranges from 24-55.
Brand USA’s new global campaign, America the Beautiful, is driving the next generation of VisitTheUSA.com through AI-powered trip planning and cohesive storytelling. These opportunities build strategic promotion and align destination content with thematic pillars for consistency and greater impact—supporting a unified voice, deeper traveler engagement, and meaningful shared value across platforms.
Ongoing
Family Traveller is a multi-platform, award-winning, lifestyle brand which targets parents via inspiring content reaching 500,000 UK households per month across print, website, email and social media. Family Traveller’s target audience is 28 to 50 year-old affluent mothers with children aged 0 to 15 years.
Ongoing
Hays Travel is the UK’s largest independent travel agency and offers its clients all-inclusive, long-haul, and luxury getaways as well as tailor-made packages.
Ongoing
Helloworld is Australia’s largest group of independently owned travel professionals. Helloworld and its wholesale brand, Viva Holidays, offer the unique opportunity to reach Australians with tailored strategic marketing campaigns.
Ongoing
HT Media is an Indian mass media company based in Delhi, India. It has holdings in print, electronic and digital media. HT Media's flagship newspaper is the Hindustan Times, the second most widely read English newspaper in India. It also publishes Mint, an Indian financial daily newspaper and the Hindi-language daily newspaper, Hindustan.
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Dec 19, 2025
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Dec 12, 2025
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Dec 19, 2025
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Dec 19, 2025
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Dec 12, 2025
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Dec 19, 2025
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Brand USA’s Optimized Audience Campaigns are seasonally driven, full-funnel digital initiatives that amplify the reach and impact of America the Beautiful across paid, owned, and third-party media—delivering consistency, scale, and efficiency through strategic partnerships and qualified audiences, while leveraging relevant channels to inspire travel intent, drive measurable conversions, and create unique value through owned platforms and distinct audiences.
Ongoing
Brand USA is partnering with PriceTravel, one of the most recognized and innovative OTAs in Mexico, to create multi-platform marketing campaigns to increase exposure in the Mexico market.
Ongoing
Brand USA's Telegraph program is a multi-faceted, content-driven program that reaches millions of potential travelers through exposure in the UK’s number one quality news brand and travel publisher.
Ongoing
Travelbag is a tour operator that specializes in creating tailor-made holiday packages to a range of US destinations for UK customers for over 45 years. In addition to its online platform, Travelbag also has eight retail shops for its customers to connect with travel specialists on building custom itineraries.
Ongoing
Travelweek is Canada’s best-read and most trusted source for travel industry news, committed to delivering in-depth and relevant news coverage to Canadian travel professionals through a number of dynamic media channels.
Ongoing
Founded in 2006, Voyage Privé is a members-only luxury travel club that offers exclusive, high-end travel deals and discounts, particularly on hotels and holidays, through a flash sale concept. Specializing in premium holidays and travel experiences, Voyage Privé provides its members with discounts of up to 70% on rigorously selected luxury hotels, resorts, flights, tours, and activities worldwide.